contemporary choose your own adventure

Do you remember the Choose Your Own Adventure books (if you don't, check eyecandy's post here)?

Love how Madewell's holiday video is like a Choose Your Own Adventure for the digital age.

You have 5 seconds to make your choice. And every choice you make showcases Madewell's latest pieces.

It's soooo cool! I ended up trying out all the possible "adventures". Make your choices here.

Photos are screenshots from Madewell. Via acupofjo.