Saturday, December 17, 2011

contemporary choose your own adventure

Do you remember the Choose Your Own Adventure books (if you don't, check eyecandy's post here)?

Love how Madewell's holiday video is like a Choose Your Own Adventure for the digital age.


You have 5 seconds to make your choice. And every choice you make showcases Madewell's latest pieces.








It's soooo cool! I ended up trying out all the possible "adventures". Make your choices here.

Photos are screenshots from Madewell. Via acupofjo.

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